Art Academy of Latvia student wins Fashion Future for Hong Kong 2016 design contest
Evija Šaitere, a graduate of the Art Academy of Latvia (LMA) Faculty of Design, Department of Fashion Design, has won the Champion award at the international Fashion Future for Hong Kong 2016 fashion design contest organised by The Hong Kong Polytechnic University. Evija competed with students from London’s "Central Saint Martins", the Parisian "Institut Français de la Mode" and other world renowned fashion and design institutions.
“It was a most unexpected surprise for me to receive the award for best design collection, especially considering the other 17 contestants of the Fashion Future for Hong Kong 2016 contest. Having witnessed the tremendous global competition and the incredible projects that the contestants were so invested in, I understood that both the runway and the contest as a whole were meant to be enjoyed as an invaluable experience. I entered the contest with my “Backbone” collection - four garment sets. I truly appreciate this recognition and it serves as a powerful motivator for me to continue my work. I am also most grateful to the support of my patroness Ināra Tetereva, as well as the State Culture Capital Foundation (SCCF)” says Evija Šaitere.
The competition gathers fashion design elites from various design schools around the world. Shortlisted by the HKFDA, 17 finalists from US, UK, France, Latvia, Australia, Singapore, India, China and Hong Kong presented and exchanged design concepts through their creative fashion collections on the runway. The competition featured four awards, including the Lam Tai-fai Best of Prêt-à-Porter Champion Award (HK$30.000), 1st runner up (HK$20.000) and 2nd runner up (HK$10.000) as well as the Hong Kong Best Design Award sponsored by the HKFDA. The closed -contest applications were evaluated based on their creativity and originality, use of materials, marketability as well as overall appeal.
Evija Šaitere’s collection “Backbone” consists of four female garment sets. The collection aims to strengthen design quality and honour wearable attire production conditions, transforming discarded outfits into wearable details.
The fashion contest and "Fashion Future for Hong Kong 2016” festival took place in Hong Kong, China, from June 7-14, 2016, at Hong Kong’s conference and exhibition centre (HKCEC).
Information about the contest organisers available here.